Who’s In Your Ear?

Every company has them.

The “in your ear” people.

The ones who always seem to have the owner’s attention…
Always advocating for a change…
Always pushing a direction.

Sometimes with good intent.
Sometimes not.

But almost always…
Driving the business toward what benefits them not necessarily what benefits the company.

Here’s the real issue:

It’s not that these people exist.

It’s that there’s no system to filter signal from noise.

So the loudest voice wins.
The most persistent voice wins.
The most present voice wins.

Not the best idea.
Not the most informed perspective.
Not the one tied to actual performance data.

And over time, the business drifts.

Not because the owner lacks effort…
…but because decisions are being shaped by influence instead of clarity.

If you don’t define how decisions get made,
someone else will define it for you.

Build a system so you don’t have to be the system.