Revenue Is Vanity. Profit Is Sanity

Written By Kenny Sacks

Revenue Is Vanity. Profit Is Sanity.

A $5M Home Health agency losing money is worth less than a $2M agency making 20%.

Too many owners chase census.

More admissions.
More staff.
More offices.
More complexity.

But growth without profitability is just a faster way to run into a wall.

I’ve seen agencies celebrate record census while quietly struggling with:

* Low clinician productivity
* Shrinking margins
* Delayed billing
* Excess overtime
* Cash flow stress

Revenue is important.

Profit is proof that the system works.

Build the system. Don’t BE the system.

Kenny Sacks
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